Westcliff Effective Marketing Strategies on Consumer Behavior Discussion

Westcliff Effective Marketing Strategies on Consumer Behavior Discussion
Question Description
Using the Library Information Resource Network (LIRN), JSTOR, or anyother electronic journal database, research one (1) peer-reviewedarticle that can be used to answer your upcoming PA1 assignment. Yourdiscussion should summarize the article in such a way that it canjustify any arguments you may present in your PA1 assignment and shouldbe different than the abstract. In addition to your researchedpeer-reviewed article, you must include an example of the articleresearched as it is applied by industry (company, business entity)
Clearly state what the article is about and its purpose
ï· How the article and/or author(s) support your argument(s)
ï· Most important aspects of the article
ï· Any findings and conclusions
Approximately 250 to 350 words in length
ï· Include the article “Abstract” in your posting (your summary should be original)
ï· Include the industry example demonstrating the application of your researched article
ï· “IMPORTANT” Include the citation for the article

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20190709060522pa1_instruction (15 kB)

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