I want to make a ppt with the content in red in the “STC 444 outline” file and the content in yellow in the file are some websites for you to find the analysis charts and images to explain or describe what you write. The “1” and “2” images are the examples of the analysis charts or images.
The “STC 444 Ford” is an example of the ppt. The most important thing is to find a big amount of analysis charts or images like the two examples i give to you. In my ppt, you do not need to use a lot of words to make a brief summary.
I also need the presentation script for each page. It is better to use some simple words so it is more convinient for me to present.
The previous sections in the last file “Tesla vs Hyundai” are what my team members write for your reference and what i need to write is the fifth part “Sentiment Analysis”. You can open a new ppt file to write and send to me.
Social Media Analytics
STC 444, Spring
2024
Brand & Top Competitor Social Media Profiles:
Potential Presentation & Report Elements
Identify social media profile
Socialmedia platforms:
Pinterest,
Snapchat,
Weibo, WeChat, Bilibili,
Organic & paidsocial
components
Facebook, Twitter, Instagram, YouTube,
TikTok,
Reddit, LinkedIn,
Twitch, Dailymotion, Mixer, Flickr,
Red Book, top influencers/content providers
media activity
Briefly describe the content of each
component and key dimensions
Content categories or sections
Type of content (text,
graphic, photo, carousel,video, reel, short, link)
Top posts
(per interval, e.g., 7 days,
30 days)
Content, post type,
view
of post within social media platform
Selected post metrics, by post type
Total posts
& trends, daily,
hourly, top hours
Post hashtag lists,
activity, engagement
Briefly describe the overall traffic patterns
and analyses for each
component
and key dimensions
Engagement total,
rate
Reactions (likes, dislikes, loves, hahas, wows, sads,
angrys)
Comments,
shares, reshares,
retweets,
saves
Total followers,
page
fans,
subscribers, views, boards, pins,
following
Post/tweet
types (status, reply, photo, video, link, event), Likely Boosted
flag, last update
Word clouds and other content analyses,
sentiment scores (±), sentiment
analyses
Top influencers–total followers,
potential
reach, search by hashtag, handle,
keywords
Use data from
multiple sources
Data differences often
due to method, demographic & time
frame
differences
Compare
and contrast your
brand and top competitor components, content, and
traffic
Implications for strategy
What is driving your
brands success?
What can be improved?
What is missing?
Integrate
below.
and reference
data
sources (e.g.,
mostly dot coms
[*.com]) listed
Integrate
partial screen shots, attach longer material as appendices.
Awario
Brandwatch
RapidMiner
RivalIQ
Socialtracker
Statista (UM)
Brand24
Reviewbolt
Speakrj
Buzzsumo
RStudio & R analytic tools
theEnginuity
Cloutmeter
Reportgarden
Trackalytics
Emplify.io
Similarweb (UM, SRDS)
Tweetreach
Exolyt
SentimentViz
Unionmetrics
Instametrica
SocialBlade
Unmetric
Mention
Social-graph.info
Others, e.g., brand
social
NoxInfluencer
Social-searcher
media
accounts
Octoparse
Socialsearch
Page
Although
data sources are listed alphabetically
above
similarity
of several names, theywill be presented
consistent with
the project components.
1
of
2
due to list size and the
in class
in an order
Be on the lookout for new or additional data services not on this list that may help you
flesh
out your
brand and competitor social media footprint.
See the presentation and report assignment for ideas
on how to organize,
prepare,
and submit your
report, presentation, and supporting material.As noted in the
assignment, case study final
presentations,
reports and confidential peer
evaluation submissions are due before or during the scheduled finalexam
period for the course on Tuesday,
May7, 8:00am 10:30am.
Enjoy!
Page
2
of
2
Social Media Analytics
STC 444, Spring
2024
Brand & Top Competitor Social Media Profiles:
Potential Presentation & Report Elements
Identify social media profile
Socialmedia platforms:
Pinterest,
Snapchat,
Weibo, WeChat, Bilibili,
Organic & paidsocial
components
Facebook, Twitter, Instagram, YouTube,
TikTok,
Reddit, LinkedIn,
Twitch, Dailymotion, Mixer, Flickr,
Red Book, top influencers/content providers
media activity
Briefly describe the content of each
component and key dimensions
Content categories or sections
Type of content (text,
graphic, photo, carousel,video, reel, short, link)
Top posts
(per interval, e.g., 7 days,
30 days)
Content, post type,
view
of post within social media platform
Selected post metrics, by post type
Total posts
& trends, daily,
hourly, top hours
Post hashtag lists,
activity, engagement
Briefly describe the overall traffic patterns
and analyses for each
component
and key dimensions
Engagement total,
rate
Reactions (likes, dislikes, loves, hahas, wows, sads,
angrys)
Comments,
shares, reshares,
retweets,
saves
Total followers,
page
fans,
subscribers, views, boards, pins,
following
Post/tweet
types (status, reply, photo, video, link, event), Likely Boosted
flag, last update
Word clouds and other content analyses,
sentiment scores (±), sentiment
analyses
Top influencers–total followers,
potential
reach, search by hashtag, handle,
keywords
Use data from
multiple sources
Data differences often
due to method, demographic & time
frame
differences
Compare
and contrast your
brand and top competitor components, content, and
traffic
Implications for strategy
What is driving your
brands success?
What can be improved?
What is missing?
Integrate
below.
and reference
data
sources (e.g.,
mostly dot coms
[*.com]) listed
Integrate
partial screen shots, attach longer material as appendices.
Awario
Brandwatch
RapidMiner
RivalIQ
Socialtracker
Statista (UM)
Brand24
Reviewbolt
Speakrj
Buzzsumo
RStudio & R analytic tools
theEnginuity
Cloutmeter
Reportgarden
Trackalytics
Emplify.io
Similarweb (UM, SRDS)
Tweetreach
Exolyt
SentimentViz
Unionmetrics
Instametrica
SocialBlade
Unmetric
Mention
Social-graph.info
Others, e.g., brand
social
NoxInfluencer
Social-searcher
media
accounts
Octoparse
Socialsearch
Page
Although
data sources are listed alphabetically
above
similarity
of several names, theywill be presented
consistent with
the project components.
1
of
2
due to list size and the
in class
in an order
Be on the lookout for new or additional data services not on this list that may help you
flesh
out your
brand and competitor social media footprint.
See the presentation and report assignment for ideas
on how to organize,
prepare,
and submit your
report, presentation, and supporting material.As noted in the
assignment, case study final
presentations,
reports and confidential peer
evaluation submissions are due before or during the scheduled finalexam
period for the course on Tuesday,
May7, 8:00am 10:30am.
Enjoy!
Page
2
of
2
FORD MOTORS
Digital & Social Media Pro?le
Dane Sinks, Morgan Powell, Alessandra Bonadies,
Savannah Yates, Valentina Pope
Table of Contents
Ford Introduction/Background
Ford Summary Diagram
Top Competitor (Honda)
Honda Summary Diagram
Social Media Pro?le
Components Comparison
? Social Media Content
Comparison
? Traf?c Pattern Comparison
? Recommendations
?
?
?
?
?
Introduction & Background
?
?
?
Brand History
? Founded in 1903 by by Henry Ford
? Headquartered in Dearborn,
Michigan
? 186,000 employees
? 5th largest automobile
manufacturer by production
volume
Target Audience
? Variety of different consumers
based on the vehicle being sold
(e.g. adult males for pickup trucks)
Mission Statement/Purpose
? We are here for one purpose, to
help build a better world, where
every person is free to move and
pursue their dreams.
Source: Statistia
Source: All Sources +
Semrush for traf?c
Ford Summary Diagram
Top Competitor: Honda
?
?
?
?
Who is Honda?
Brand History:
?
Founded in 1948 in Hamamatsu,
Japan by Soichiro Honda and Takeo
Fujisawa
?
215,638 employees (2018)
?
7th largest automobile manufacturer
by production volume
Target Audience:
?
Variety of different consumers based
on vehicles being sold with an
emphasis on affordability and
reliability more so than Ford
Vision Statement:
?
Serve people worldwide with the joy
of expanding their lifes potential
?
Lead the advancement of mobility
and enable people everywhere in the
world to improve their daily lives
Source: Britannica,
Honda, Statistia
All sources + Semrush
for traf?c
Honda Summary Diagram
Ford
Main Domain:
?
Ford
Sub Domains:
?
?
?
Global Links
Ford Media Center
Ford Foundation
?
Ford Shareholders
Social Media:
Instagram
Facebook
Twitter
TikTok
Youtube
Overview Social
Media Platforms
Honda
Main Domain:
?
Honda
Sub Domains:
?
?
?
Honda Global
Honda Newsroom
Honda Racing
Social Media:
Instagram
Facebook
Twitter
TikTok
Youtube
Content & Traf?c
Patterns: Ford vs.
Honda
Website Comparison
Source:
SimilarWeb
Website Comparison
Source: SimilarWeb
Engagement &
Traf?c Comparison
Source: SimilarWeb
Engagement & Traf?c
Comparison Social Media
Source: Rival IQ
Organic Search Comparison
Source: SimilarWeb
Paid Search Comparison
Source: SimilarWeb
Comparison across 5 social media
platforms
Source: Unmetric
Post Types Comparison (Ford)
Source: Rival IQ
Post Types Comparison (Honda)
Source: Rival IQ
Source: Rival IQ
Post Times Comparison
Paid & Organic Social Media:
In?uencers (Ford)
Combination
of 3 platforms
American Muscle
Company that carries Ford (mostly Mustang)
parts and accessories
Mike Levin
Director of
Product
Communications
at Ford Motor
Company
Heather Storm
T.V. host and lifestyle
vlogger
Source: Klear
Paid & Organic Social Media:
In?uencer Program (Ford)
Mustang partnered up with actor Idris Elba and 10 social media
in?uencers to get the word out about the new Mustang Mach-E
They used Idris Elba in their
commercial because of his ties
to Ford: in the 80s he worked in
one of their factories and his
father also worked for Ford
The 10 in?uencers were a part of a puzzle of photos that together
formed the silhouette of the Mach-E. They were discoverable using
the hashtag #ElectricAndUntamed
Source: thedrum.com
Paid & Organic Social Media:
In?uencers (Honda)
Source: in?uence.co
Instagram Content Comparison
Ford & Honda
?
?
?
?
?
?
?
Both have a high amount of followers
Both are veri?ed
Product photos
Diverse locations and backgrounds
Combinations of photos and videos grouped
together into posts
Ford has a lot less posts than Honda
Ford is only following 4 people back, while
Honda follows 274
? Follows speci?c car handles
? Ex. @fordbronco
Ford
Honda
Instagram Traf?c Patterns Comparison
(metrics from the last month)
Ford
Avg. engagement: metric used
to assess the average number
of interactions your social
media content receives per
follower
Honda
Source: Unmetric
Source: Social Blade
Instagram: Traf?c Patterns
Comparison (Ford)
Source: Social Blade
Instagram: Traf?c Patterns
Comparison (Honda)
Source: Rival IQ
Followers Comparison: Instagram
Source: Rival IQ
Posts Comparison: Instagram
Hashtag Comparison: Instagram
Source: Rival IQ
Top Posts: Instagram (Ford)
Top Posts: Instagram (Ford)
Top Posts: Instagram (Honda)
Top Posts: Instagram (Honda)
Top Facebook Posts (Ford)
Top Facebook Posts (Honda)
Facebook Traf?c Patterns Comparison
(metrics from the last month)
Ford
Honda
Source: Unmetric
Source: Social Blade
Facebook: Traf?c Patterns Comparison (Ford)
Facebook: Traf?c Patterns Comparison (Honda)
Source: Social Blade
Source: Rival IQ
Facebook: Follower Comparison
Facebook: Posts Comparison
Source: Rival IQ
Facebook: Posts Comparison (Ford = Blue) (Honda = Pink)
Source: SocialBakers
Twitter: Content Comparison
Twitter Traf?c Patterns Comparison
(metrics from the last month)
Ford
Honda
Source: Unmetric
Twitter: Traf?c Patterns Comparison (Ford)
Source: Social Blade
Twitter: Traf?c Patterns Comparison (Honda)
Source: Social Blade
Source: Rival IQ
Twitter: Followers & Tweets Comparison
Source: Rival IQ
Twitter: Posts Comparison (Ford = Pink)
Source: SocialBakers
Top Posts: Twitter (Ford)
Top Posts: Twitter (Ford)
Top Posts: Twitter (Honda)
Tik Tok: Content Comparison
FORD
–
185.9K followers (more
than double the
amount Honda has)
Highest views: 6M
Lowest views: 92.2K
Content: car videos
and some real people
making videos with
their Fords
Last posted: April 12
(not consistent)
Only 11 videos
HONDA
76.6K followers
Lowest views: 2,460
Highest views:
326.8K
Content: some car
videos, some real
people, and some
random content
Last posted April 12
(not consistent)
More videos than
Ford
–
–
Source: TikTok
Source: Social Blade
Tik Tok: Traf?c Patterns Comparison (Ford)
Source: analisa.io
Tik Tok: Traf?c Patterns Comparison (Honda)
Source: Social Blade
Source: analisa.io
Top Tik Tok Videos (Ford)
https://www.tiktok.com/@ford/video/70724479847
84379179?is_copy_url=1&is_from_webapp=v1?=
en
https://www.tiktok.com/@ford/video/708573
2190532799786?is_copy_url=1&is_from_weba
pp=v1?=en
Top Tik Tok Videos (Honda)
@honda The next generation is taking shape…
s_copy_url=1&is_from_webapp=v1?=en
https://www.tiktok.com/@honda/video/689466196807498
4709?is_copy_url=1&is_from_webapp=v1?=en
Youtube: Content Comparison
–
2.17M subscribers
20k-500k views on videos
Content: real-life people and lifestyle videos get
more views than the videos of the car alone
–
506K subscribers
2k-500k views on videos
Content: videos on how to operate different vehicle
parts and presenting new vehicle product videos
Source: Social Blade
Youtube: Traf?c Patterns Comparison (Ford)
Source: Social Blade
Youtube: Traf?c Patterns Comparison (Honda)
YouTube Traf?c Patterns: Interactions (Green = Ford) (Orange = Honda)
Source: SocialBakers
Top Youtube Videos (Ford)
Top Youtube Videos (Honda)
Top In?uencer Mentions: Youtube Ford
In 2013, the #FiestaMovement set
out to create an entirely social
media-driven campaign that
included, in large part, YouTube
videos.
https://www.google.com/url?sa=t&rct=j&
q=&esrc=s&source=video&cd=&ved=2a
hUKEwit4Nr0k6X3AhVvomoFHWFMAe
gQtwJ6BAgLEAI&url=https%3A%2F%2
Fwww.freep.com%2Fstory%2Fmoney%
2Fcars%2Fford%2F2022%2F01%2F04
%2Fford-f-150-lightning-dwayne-johnso
n-rock-jim-farley-arnold-schwarzenegge
r%2F9090932002%2F&usg=AOvVaw29
s6UTX7Y1RzX8469JlXA7
Top In?uencer Mentions: Youtube Honda
Sentiment Analysis: Ford
Source: Brand 24
Sentiment Analysis: Honda
Source: Brand 24
Source: Brand 24
Sentiment Analysis: Ford vs. Honda
Source: Sentiment Viz
Twitter Sentiment Analysis
Conclusions & Recommendations
?
?
?
?
?
?
?
Ford beat Honda by almost every social media metric we
covered despite being similar in size
Facebook and Instagram in particular drive Fords
success, especially in regards to engagement
The increased activity and creative marketing found on
these social media platforms gave Ford a signi?cant
edge in addition to their SEO
Where Ford struggles compared to Honda was YouTube
Although Ford has signi?cantly more subscribes, their
engagement pales in comparison to Honda especially in
regards to comments
Increasing the engagement and distribution of
interaction on YouTube should be a priority for their
social media
Encouraging commenting and interaction on YouTube
through additional in?uencers, giveaways, and Q & A
could help in increasing their engagement on the
platform
References
?
?
?
Data Sources: Semrush, Statistia, Similar Web, Social Blade, Rival IQ, Brand 24,
analisa.io, Sentiment Viz, Unmetric, SocialBakers
Information Sources: Ford, Britannia, Honda, Klear, TheDrum
Social Media Sources: Instagram, Twitter, Facebook, TikTok, YouTube
Rare Beauty
Elana Friedman
Alexa Lambert
Michele Berdichevsky
Charlotte Bonanno
Sofia Palacios
Todays Agenda
01 Top Competitor
04 Social Media Comparison
02 Overview
05 Sentiment
Brand
03 Overall
Comparison
06 Recommendations
Top
Competitor
Fenty Beauty
Source: GrowJo.com
Overview
Rare
Fenty
Founder: Selena Gomez
Founded: February 2019
Number of Employees: 50-200
Estimated annual revenue:$15 M
Founder: Rihanna
Founded: September 2017
Number of Employees: ~ 200
Estimated annual revenue: $19.3 M
Source: RareBeauty.com | FentyBeauty.com
Missions
Rare Beauty
Fenty Beauty
Selena established Rare Beauty with the aim
to
?
establish a secure environment for
discussing both beauty and
individuality
?
Creating this brand was a means to
foster open dialogues about beauty and
mental health
?
The intention of transforming the
industry by dismantling unrealistic
beauty standards collectively
Rihanna established Fenty Beauty with the
aim of
?
embracing women of all backgrounds
?
addressing a diverse spectrum of
traditionally challenging-to-match skin
tones
?
formulating products suitable for
various skin types
?
identifying universally flattering
shades.
Source: RareBeauty.com | FentyBeauty.com
Products
Rare Beauty
Fenty Beauty
Face Eye Lip Tools
Makeup- Skin Care- Fragrances
All of Rare Beauty products are: cruelty free,
vegan, certified by PETA’s Global Beauty
Without Bunnies, and dermatologist tested
Fenty skin means clear skin. All Fenty
products are vegan and cruelty free, with no
harsh ingredients added
Source: RareBeauty.com | FentyBeauty.com
Strategy
Rare Beauty
?
?
?
Break down standards
Social mission
Find your community
Source: RareBeauty.com | FentyBeauty.com
Fenty Beauty
?
?
?
Exclude no one
Let values inform the process
Show, dont tell
Rare Beautys Digital Activity
Website Visits
Organic Search
124,666
1.2M
6.4 M
181.7K
482K
3.4 M
Source: Social Media, Panoramata and Similarweb
Fentys Digital Activity
Website Visits
1.8M
Organic Search
731
13M followers
2.5M followers
907K
800.4K
Source: Social media, Panoramata, Similarweb
Rare
Beauty
World
Cloud
Source: Jason Davies
Fenty Word
Cloud
Source: Jason Davies
Sentiment:
Rare vs Fenty
Positive:
Source: Brand 24
Negative:
Sentiment: Rare Beauty
Source: Brand 24
Sentiment:
Source: Brand 24
Fenty Beauty
Rare Beauty
Source:
Brand 24
Fenty Beauty
Pattern Comparisons
Channel Distribution Traffic
Rare Beauty
1.
2.
3.
4.
5.
6.
7.
Source: Similarweb
Direct: 27.14%
Referrals: 3.95%
Organic Search: 59.1%
Paid Search: 6.51%
Social: 2.06%
Mail: 0.88%
Display: 0.36%
Fenty Beauty
1.
2.
3.
4.
5.
6.
7.
Direct: 35.8%
Referrals: 2.1%
Organic Search: 37.9%
Paid Search: 15.8%
Social: 1.9%
Mail: 1.2%
Display: 5.3%
Search Terms- Organic & Paid
Rare Beauty
Fenty Beauty
Source: SimilarWeb
Social Traffic to Website
Rare Beauty
Fenty Beauty
Source: SimilarWeb
Engagement
Keywords
Rare Beauty
1.
2.
3.
4.
5.
rare beauty
Rare beauty blush
Rarebeauty
Rare beauty lipstick
Rare beauty lip balm
Source: Similarweb
Fenty Beauty
1.
2.
3.
4.
5.
Fenty beauty
Fenty
Fenty skin
fentybeauty
Fentyskin
Engagement Cont.
Rare Beauty
Visit Duration: 2:38
Pages/Visit: 5.73
Bounce Rate: 40.95%
Global Rank: 43,670
Country Rank: 13,141
Industry Rank: 264
Fenty Beauty
Visit Duration: 3:20
Pages/Visit: 5.37
Bounce Rate: 44.81%
Global Rank: 28,703
Country Rank: 7,603
Industry Rank: 166
Source: SimilarWeb
Ambassador Programs
Rare Beauty
–
28 undergraduate and graduate
students nominated to become mental
health champions in their community
Their job is to spread the word about
Rare Impact, be a mental health
advocate, and overall embody the Rare
beauty brand in their community
Source: Rare Beauty.com | FentyBeauty.com
Fenty Beauty
–
FAQ on website leads user to link to a
Rakuten Advertising publisher
registration
Does not go into any detail about being
a Fenty Beauty ambassador
Instagram Metrics: Rare Beauty
Followers: 6.4M
U.S Rank: 2,652
Engagement Rate: 0.63%
Average Like: ~39.9 K per post
Average Comments: ~1.6 K per
post
Source: Hype Auditor
Instagram Metrics: Fenty Beauty
Followers: 12.7 M
U.S Rank: 6
Engagement Rate: 0.07%
Average Like: ~8.5 K per
post
Average Comments: ~55 per
post
Source: Hype Auditor | Statista
Instagram Content
?
?
?
?
?
?
?
?
?
?
Product Photos
Applying the products reels
Aesthetically pleasing photos
New launches
Campaign pictures
Videos
Captions vary
-Fenty uses more emojis
GRWM/ Application Videos
Selena is featured in a lot of the
instagram
Rihanna is not featured as often/
very rarely
Instagram Hashtags
Rare Beauty
Fenty Beauty
1.
2.
3.
4.
1.
2.
3.
4.
5.
Source: Analisa.io
#RareConsejos
#MakeARareImpact
#RareImpact
#FCBrandAwards
#FENTYICON
#DIAMONDBOMB
#FLYLINER
#XXXTRAHAWT
#sephoraxkohls
Instagram Posts & Times
Fenty Beauty
Source: Rival IQ
Best Posts (30 days)Rare Beauty
Source: Rival IQ
Best Posts (30 Days) Fenty Beauty
Source: Rival IQ
Best Posts (7 days) Rare Beauty
Source: Rival IQ
Best Posts (7 days) Fenty Beauty
Source: Rival IQ
Followers, Posts, Engagements
Rare Beauty
Fenty
Source: Social Blade
Website Ratings
Rare
Source: Social Blade
Fenty
Tiktok Pattern
Comparisons
Followers & Posts- Rare Beauty
Followers: 3.4 Million
Total Likes: 52.6 Million
Average Likes Per Post: 35,380
Average Comments Per Post: 371
Source: Analisa.io
Followers & Posts- Fenty Beauty
Followers: 2.6 Million
Total Likes: 52.3 Million
Average Likes Per Post: 5,372
Average Comments Per Post: 45
Source: Analisa.io
Tiktok Hashtags
Rare Beauty
Fenty Beauty
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
#rarebeauty
#makeup
#fentybeauty
#fyp
#sephora
Source: Brand 24 and Analisa.io
#fentybeauty
#makeup
#fyp
#sephora
#makeuptutorial
Best Posts (30 days)Rare Beauty
Source: Rival IQ
Best Posts (30 days)Fenty Beauty
Source: Rival IQ
Best Posts (7 days)Rare Beauty
Source: Rival IQ
Best Posts (7 days)Fenty Beauty
Source: Rival IQ
Engagement
Rare Beauty
Source: Analisa.io
Fenty Beauty
Tiktok Rating
Source: Social Blade
Youtube
Pattern
Comparisons
Subscribers: 483K
Posts: 135 Videos
Subscribers: 910K
Posts: 582 Videos
Youtube Hashtags
Rare Beauty
Fenty Beauty
1.
2.
3.
4.
5.
1.
2.
3.
4.
5.
#Rareroutine
#SelenaGomez
#RareBeauty
#makeup
#makeuptutorial
#fentybeauty
#shorts
#FentySnackz
#BlackFriday
#cyberweek
Best Posts (30 days)Rare Beauty
Rare Beauty has not posted any videos on YouTube in the last 30 days.
Best Posts (30 days)Fenty Beauty
Rihanna got the keys to a quick and
easy beat using SHADOWSTIX!
???? #shorts #grwm #fentybeauty
Source: Rival Iq
The easiest red ombre lip to rock this
fall ?????? Fenty Icon Velvet
Lipstick #shorts #makeup
Best Posts (7 days)Rare Beauty
Rare Beauty has not posted any videos on YouTube in the last 7 days.
Best Posts (7 days)Fenty Beauty
Trying the Im Cold makeup
trend ? Sleigh this winter
makeup tutorial this holiday
season ???
Source: Rival Iq
Get this FREE 6-PIECE GIFT
???? with any purchase on
the #fentybeauty site over
$100+ ??? #cyberweek
#BlackFriday is here boos!!
Shop your fenty faves for
25% OFF SITEWIDE! ??
#shorts #cgi #sale #viral
Followers, Posts, Engagement
Source: Rival Iq
Youtube Rating
Source: Social Blade
Twitter
Pattern
Comparisons
X(Twitter) Hashtags
Rare Beauty
Fenty Beauty
1.
2.
3.
4.
1.
2.
3.
4.
#MakeARareImpact
#RareImpact
#rareroutine
#SelenaSaturdays
#FentyBeauty
#FentySnackz
#FentyHoliday
#SHADOWSTIX
Best Tweets (30 days)Rare Beauty
Rare Beautys X account has not made any tweets in the past 30 days
?
Their most recent activity was on October 27th
?
They replied to a few tweets asking their permission to repost on Instagram
Most recent post was October 10th
?
Repost of a girl thanking Selena, Rare Beauty, and Sephora for spreading awareness on
mental health and anyone who donated to #WorldMentalHealthDay.
Best Tweets (30 days)Fenty Beauty
Source: Rival IQ
Best Tweets (7 days)Rare Beauty
Rare Beauty has had no activity on their X account in the past 7 days.
Best Tweets (7 days)Fenty Beauty
Fenty Beauty has had no activity on their X account in the past 7 days.
Engagement
Source: Rival Iq
Twitter Ratings
Source: Social Blade
Top Influencers
Rare Beauty
Fenty Beauty
The main influencer of Rare Beauty is Selena Gomez
? Founder and Face of the brand
? Appears frequently in their social media posts
The main influencer of Rare Beauty is Rihanna
?
Founder and Face of the brand
?
Appears frequently in their social media posts
In December of 2022
? Rare Beauty influencer event in New York with Alix
Earle, Carly Weinstein, and Claudia and Margo Oshry.
In February of 2023
?
Fenty Beauty sponsored Super Bowl trips for
Bretman Rock,Mikayla Nogueira, and
Stephanie Valentine
Source:Glossy.co
Goals & Recommendations
Some of our groups goals and recommendations for Rare Beauty all come down to staying true to their brand.
Rare Beauty
Fan-base: Younger girls
(teens/20s) due to
Selenas Disney fame in
the 2010s
?
Rare Beauty is only sold at
Sephora, through Sephora
Kohls, and on the Rare
Beauty website
?
Beauty is known for its
emphasis on mental health
and sustainability
?
Rare Beautys focus is
solely makeup
Fenty Beauty
VS
?
?
They are both
celebrity-owned
makeup brands
?
?
?
Fan-base: Older girls
(20s/30s) due to Rihanna’s
pop culture, musical fame in
the 2010s
meanwhile Fenty Beauty is
sold at various retailers,
such as Ulta, Sephora, and
Target
Fenty Beauty is known for its
work in climate resilience
and climate justice projects
Fenty Beauty also dabbles
into skincare
As long as Rare Beauty essentially continues doing what its doing, the brand will continue succeeding as it has
been over the past few years
Goals & Recommendations
There are several things Rare Beauty can do to better their brand presence
?
Being more active on TikTok
?
Continue using Selena and popular influencers as part of their marketing efforts
?
Keep emphasizing self-love/acceptance, the importance and relevance of mental
health, and sustainability
?
Work toward targeting more of an international demographic by embracing their
unique brand characteristics
Sources
https://www.rarebeauty.com/
https://fentybeauty.com/
https://growjo.com
https://www.panoramata.co/
https://www.similarweb.com/
_source=google&utm_medium=cpc&utm_campaign=smm-nademo-ppc-prospect-competitors-en&utm_content=CompetitorBrand24&utm_term=brand%2024&cq_src=google_ads&cq_cmp=10038065027&cq
_term=brand%2024&cq_plac=&cq_net=g&cq_plt=gp&gad_source=1&gclid=Cj0KCQiAr8eqBhD3ARIsAIe-buNjI
wBc6c47BDovUu5ipFJXReIL-f4ivPm72c4WAd-HeHSF9HlVJ4QaAma_EALw_wcB
https://www.instagram.com/rarebeauty/?hl=en
https://www.instagram.com/fentybeauty/?hl=en
https://hypeauditor.com/instagram/rarebeauty/
https://www.statista.com/statistics/670550/leading-beauty-brands-instagram-engagement/
https://www.jasondavies.com/wordcloud/
https://analisa.io/?ref=njm3owq&gclid=Cj0KCQiAr8eqBhD3ARIsAIe-buMWDNZHoTueVfPXboglPgKk_LgaXGC
HvIL53nf8K4VJk1omxY_jQEwaAiafEALw_wcB
https://socialblade.com/
https://www.glossy.co/beauty/glossy-case-study-how-tarte-kate-spade-and-fenty-paired-influencers-andevents-to-amplify-awareness/#:~:text=Fenty%20Beauty%20sponsored%20Super%20Bowl,%2C%201.7%20m
illion%20TikTok%20followers)
FORD MOTORS
Digital & Social Media Pro?le
Dane Sinks, Morgan Powell, Alessandra Bonadies,
Savannah Yates, Valentina Pope
Table of Contents
Ford Introduction/Background
Ford Summary Diagram
Top Competitor (Honda)
Honda Summary Diagram
Social Media Pro?le
Components Comparison
? Social Media Content
Comparison
? Traf?c Pattern Comparison
? Recommendations
?
?
?
?
?
Introduction & Background
?
?
?
Brand History
? Founded in 1903 by by Henry Ford
? Headquartered in Dearborn,
Michigan
? 186,000 employees
? 5th largest automobile
manufacturer by production
volume
Target Audience
? Variety of different consumers
based on the vehicle being sold
(e.g. adult males for pickup trucks)
Mission Statement/Purpose
? We are here for one purpose, to
help build a better world, where
every person is free to move and
pursue their dreams.
Source: Statistia
Source: All Sources +
Semrush for traf?c
Ford Summary Diagram
Top Competitor: Honda
?
?
?
?
Who is Honda?
Brand History:
?
Founded in 1948 in Hamamatsu,
Japan by Soichiro Honda and Takeo
Fujisawa
?
215,638 employees (2018)
?
7th largest automobile manufacturer
by production volume
Target Audience:
?
Variety of different consumers based
on vehicles being sold with an
emphasis on affordability and
reliability more so than Ford
Vision Statement:
?
Serve people worldwide with the joy
of expanding their lifes potential
?
Lead the advancement of mobility
and enable people everywhere in the
world to improve their daily lives
Source: Britannica,
Honda, Statistia
All sources + Semrush
for traf?c
Honda Summary Diagram
Ford
Main Domain:
?
Ford
Sub Domains:
?
?
?
Global Links
Ford Media Center
Ford Foundation
?
Ford Shareholders
Social Media:
Instagram
Facebook
Twitter
TikTok
Youtube
Overview Social
Media Platforms
Honda
Main Domain:
?
Honda
Sub Domains:
?
?
?
Honda Global
Honda Newsroom
Honda Racing
Social Media:
Instagram
Facebook
Twitter
TikTok
Youtube
Content & Traf?c
Patterns: Ford vs.
Honda
Website Comparison
Source:
SimilarWeb
Website Comparison
Source: SimilarWeb
Engagement &
Traf?c Comparison
Source: SimilarWeb
Engagement & Traf?c
Comparison Social Media
Source: Rival IQ
Organic Search Comparison
Source: SimilarWeb
Paid Search Comparison
Source: SimilarWeb
Comparison across 5 social media
platforms
Source: Unmetric
Post Types Comparison (Ford)
Source: Rival IQ
Post Types Comparison (Honda)
Source: Rival IQ
Source: Rival IQ
Post Times Comparison
Paid & Organic Social Media:
In?uencers (Ford)
Combination
of 3 platforms
American Muscle
Company that carries Ford (mostly Mustang)
parts and accessories
Mike Levin
Director of
Product
Communications
at Ford Motor
Company
Heather Storm
T.V. host and lifestyle
vlogger
Source: Klear
Paid & Organic Social Media:
In?uencer Program (Ford)
Mustang partnered up with actor Idris Elba and 10 social media
in?uencers to get the word out about the new Mustang Mach-E
They used Idris Elba in their
commercial because of his ties
to Ford: in the 80s he worked in
one of their factories and his
father also worked for Ford
The 10 in?uencers were a part of a puzzle of photos that together
formed the silhouette of the Mach-E. They were discoverable using
the hashtag #ElectricAndUntamed
Source: thedrum.com
Paid & Organic Social Media:
In?uencers (Honda)
Source: in?uence.co
Instagram Content Comparison
Ford & Honda
?
?
?
?
?
?
?
Both have a high amount of followers
Both are veri?ed
Product photos
Diverse locations and backgrounds
Combinations of photos and videos grouped
together into posts
Ford has a lot less posts than Honda
Ford is only following 4 people back, while
Honda follows 274
? Follows speci?c car handles
? Ex. @fordbronco
Ford
Honda
Instagram Traf?c Patterns Comparison
(metrics from the last month)
Ford
Avg. engagement: metric used
to assess the average number
of interactions your social
media content receives per
follower
Honda
Source: Unmetric
Source: Social Blade
Instagram: Traf?c Patterns
Comparison (Ford)
Source: Social Blade
Instagram: Traf?c Patterns
Comparison (Honda)
Source: Rival IQ
Followers Comparison: Instagram
Source: Rival IQ
Posts Comparison: Instagram
Hashtag Comparison: Instagram
Source: Rival IQ
Top Posts: Instagram (Ford)
Top Posts: Instagram (Ford)
Top Posts: Instagram (Honda)
Top Posts: Instagram (Honda)
Top Facebook Posts (Ford)
Top Facebook Posts (Honda)
Facebook Traf?c Patterns Comparison
(metrics from the last month)
Ford
Honda
Source: Unmetric
Source: Social Blade
Facebook: Traf?c Patterns Comparison (Ford)
Facebook: Traf?c Patterns Comparison (Honda)
Source: Social Blade
Source: Rival IQ
Facebook: Follower Comparison
Facebook: Posts Comparison
Source: Rival IQ
Facebook: Posts Comparison (Ford = Blue) (Honda = Pink)
Source: SocialBakers
Twitter: Content Comparison
Twitter Traf?c Patterns Comparison
(metrics from the last month)
Ford
Honda
Source: Unmetric
Twitter: Traf?c Patterns Comparison (Ford)
Source: Social Blade
Twitter: Traf?c Patterns Comparison (Honda)
Source: Social Blade
Source: Rival IQ
Twitter: Followers & Tweets Comparison
Source: Rival IQ
Twitter: Posts Comparison (Ford = Pink)
Source: SocialBakers
Top Posts: Twitter (Ford)
Top Posts: Twitter (Ford)
Top Posts: Twitter (Honda)
Tik Tok: Content Comparison
FORD
–
185.9K followers (more
than double the
amount Honda has)
Highest views: 6M
Lowest views: 92.2K
Content: car videos
and some real people
making videos with
their Fords
Last posted: April 12
(not consistent)
Only 11 videos
HONDA
76.6K followers
Lowest views: 2,460
Highest views:
326.8K
Content: some car
videos, some real
people, and some
random content
Last posted April 12
(not consistent)
More videos than
Ford
–
–
Source: TikTok
Source: Social Blade
Tik Tok: Traf?c Patterns Comparison (Ford)
Source: analisa.io
Tik Tok: Traf?c Patterns Comparison (Honda)
Source: Social Blade
Source: analisa.io
Top Tik Tok Videos (Ford)
https://www.tiktok.com/@ford/video/70724479847
84379179?is_copy_url=1&is_from_we
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