Stansoft Software Corporation

Branding strategy

The Brand of any company is a significant event compared to a slogan, name, or logo (Metaxas & Deffner, 2015). It is the whole experience customers, and prospects have with the business entity, service, or product. The brand strategy of Stansoft Software Corporation stands for what the company is promising to its customers and the personality it is conveying. The brand strategy of the company entails the company’s name, color palette, slogan, and logo. The above-listed elements in the brand strategy are essential because they are the creative elements that convey the brand of the company. Below is a brand strategy for Stansoft Corporation:

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