SJSU Basic Marketing Research Questionnaire Assignment

*****Read the ppt first*****
To state whether each question is an observable (eg gender)or unobservable variable (e.g opinion on campus safety) If unobservable, statewhat CONSTRUCT (Chapter 11) the question is addressing, and why you used thescale you did. Constructs are unobserved opinions, desires, and other concepts.Your book gives examples for people desiring a product. The “˜product’ YOU areaddressing is campus safety, so you need to develop some parallel concepts

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20190520005052question_for_the_questionnaire (7 kB)
20190520005101ch11___mcdaniel_and_gates_with_b_b_additions__1_ (5 MB)