Santa Clara University Palo Alto Networks/Appthority Case Analysis
Question Description
Throughout this course, we have discussed various business models and looked at examples of companies that experienced explosive growth. We have learned about Palo Alto Networks and Appthority through the interviews with Chad Kinzelberg and Domingo Guerra. In this case analysis assignment, you will examine how Palo Alto Networks and Appthority fit into our framework of explosive business models, and how they might fit together.
For your case analysis, write a short paper in which you answer each of the questions listed below. You will need to apply what you have learned so far in this course to analyze where the companies are now and what paths they might take in the future as they continue to grow.
In order to complete this assignment, make sure that you have first completed all of this module’s readings and viewed the entire interviews with Chad Kinzelberg and Domingo Guerra.
1. In what ways do Palo Alto Networks and Appthority fit the profile of a Big Idea?
2. Sketch Palo Alto Networks’ and Appthority business models using our framework. How are they similar and how do they differ?
3. Why did Palo Alto Networks’ move into the end-user security market as growth in the firm’s core enterprise network security business normalized?
4. Might Appthority have been a good candidate for Palo Alto Networks to acquire? Explain your thinking. Who actually acquired Appthority in November 2018?
REQUIREMENTS
While there is no strict requirement, your paper will likely be 4 pages, double-spaced.
Be sure you have included/addressed all of the items outlined in the instructions above.
Submit your paper by the deadline posted on this page.

Reference notes for assignment
Prior to his role at Palo Alto Networks, Chad served in various key roles with VeriSign, Scale Venture Partners, Santa Cruz Networks (as CEO), and Corel. Chad holds an MBA from Rice University and a B.A. with honors from Claremont McKenna College.
Prior to founding Appthority, Domingo worked at Applied Materials. Domingo holds an MBA from Santa Clara University, a M.S. from Stanford University, and a B.S. from the University of Texas, Austin.
Your case study assignment (Link will open in new tab.) for this module, featuring both Palo Alto Networks and Appthority, was authored for this course with contributions from both Chad and Domingo.
Before you watch the interviews, you may want to take a few minutes to skim Palo Alto Networks’ IPO S-1 (Links to an external site.). Who were Palo Alto Networks largest investors?
As you skim the S-1 and watch the interviews below, consider how both Palo Alto Networks and Appthority fit into our business model framework.
Check the attachment for interview detail with chad.
Please be careful about plagiarism.

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Attachments
20190711223620mktg3200_m4_chad_kinzelberg_interview_4 (30 kB)
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20190711223621mktg3200_m4_chad_kinzelberg_interview_2 (48 kB)
20190711223621mktg3200_m4_chad_kinzelberg_interview_3 (40 kB)