Guidelines:
Social Media advertising plan for your own consumer coffee brand

Up to four people to a group
4,400 words minimum. Due date December 10, 2020
Minimum 8 in-text references. APA 6 Style
Include pictures, charts, graphs, videos and/or as necessary.
The assignment will be checked for originality by TurnitIn

Outline
· Campaign Name: (Make the campaign name catchy, unique, and easily identifiable so your team can get behind it)
· Campaign Description: (What is the purpose of your campaign? Explain in 2-3 paragraphs what the inspiration behind your campaign is, how it aligns with your company initiatives, what customer problems you’re solving, and what the final deliverables of the campaign will be)
· Product (4 Ps)
· Target Market
· Goals and ROI: (Increase brand awareness, profit, sign-ups, product awareness, etc. ” be sure to identify and quantify it)
· Advertising platforms
For each ad you intend to run in this campaign, you should provide the following:
Platform name
Ad type
Description of the ad
Timeline
Budget
For example, your content in this section might look like this:
Platform #1: YouTube
Advertisement Type: Video
Description of Ad: A 15-second pre-video ad. The video will be an animated look at our new app with a link to the app store at when someone clicks.
Timeline: July 1 “ July 31
Budget: $10,000
· Develop your timeline for 2021
· Budget campaign
· References