Discussion Assignment #3 Link Here: Due Tuesday April 2 2024Necessary media and article references for discussion assignment questions.Question #1: Please read the following article in answering the questions https://abcnews.go.com/Health/needle-exchanges-pro…Question #3 (Essay Prompt): Please watch the following advertisement from the Ad Council called “Hoop.”
SPC 3544 DISCUSSION ASSIGNMENT #3
ASSIGNED: 3/25/24 by Instructor: Dr. Carole V. Bell
DUE: TUESDAY 4/2/24 by 11:59 PM EST (uploaded to Canvas)
DIRECTIONS: Please answer completely all questions.
Important Note re format: These questions contain multiple parts, and your answers should clearly indicate which part of the question you are responding to (e.g. 1a, 2b etc).
Questions 1 and 2 ask for short answers. Question 3 asks for a formal essay.
Your typed answers should be uploaded as a SINGLE word document to Canvas by TUESDAY, April 2, 2024 at 11:59 PM EST. This discussion assignment is designed to be completed independently. You may consult your notes and course readings as you formulate your responses. This discussion assignment is worth 50 points. The questions address material from the textbook and class lectures from weeks 9 to 11.
1. Hint: This question requires you to apply terms and theory related to the topic of Argument Construction & Narrative, which we addressed in Week 9’s lecture and reading. Please read the following article “Needle exchanges are a proven tool to fight HIV, but officials still want to shut them down” (https://abcnews.go.com/Health/needleexchanges-proven-tool-fight-hiv-officials-shut/story?id=78047242). This article contains several arguments around the stasis questions of conjecture, definition, quality, and procedure. [10 points total for Question 1]
a. Identify one argument from conjecture (existence) presented in the article. Explain why it is an argument from conjecture. (2 points)
b. Identify one argument from definition presented in the article. Explain why it is an argument from definition. (2 points)
c. Identify one argument from quality presented in the article. Explain why it is an argument from quality. (2 points)
d. Identify one argument from procedure (policy) presented in the article. Explain why it is an argument from procedure. (2 points)
e. Analyze where the real conflict lies, meaning whether the article presents a conflict (collision of arguments) around a question of conjecture, definition, quality, or procedure. In other words, are there differing viewpoints mentioned on a question of existence, definition, importance, or policy? Explain. (2 points)
SPC 3544 DISCUSSION ASSIGNMENT #3
ASSIGNED: 3/25/24 by Instructor: Dr. Carole V. Bell
DUE: TUESDAY 4/2/24 by 11:59 PM EST (uploaded to Canvas)
2. Hint: To answer this question, make sure you view the current video lecture for the current week (# 11) and Borchers Chapter 8. In this week’s video lecture on Culture, we discussed the differences between descriptive and injunctive norms in culture. [10 points]
a. Explain the difference between descriptive and injunctive norms. (3 points)
b. The president of a homeowner’s association (HOA) sent the following message to the residents of a community:
“This is a reminder that road paving will continue this week and affect ALL OF GREAT FALLS ROAD, along with some of Virginia Road that connects to Great Falls Road. I would like to thank everyone that followed the rules to move their cars and stay off the wet pavement. However, some of our neighbors felt the need to walk over the wet pavement, and leave foot prints and marks. There will be fines issued to pay for the cleaning of foot prints off of the sidewalks.”
Assess how this HOA message mixes both descriptive and injunctive norms. (4 points)
c. Using the HOA message in 2b as an example and the discussion in class of Cialdini’s study of littering, explain why this message may have backfired for getting visitors to the park to “follow the rules to move their cars and stay off the wet pavement.” (3 points)
SPC 3544 DISCUSSION ASSIGNMENT #3
ASSIGNED: 3/25/24 by Instructor: Dr. Carole V. Bell
DUE: TUESDAY 4/2/24 by 11:59 PM EST (uploaded to Canvas)
3. ESSAY PROMPT: Please watch the following advertisement from the Ad Council called “Hoop.” (https://www.youtube.com/watch?v=wbdNoUXC1i0).
Hint: This essay question directly relates to our course lecture and reading related to emotions and fear appeals in week 10. Based on this material and the video ad “Hoop”, write an
essay that assesses the effectiveness of this fear appeal related to child safety and car seats. How effective is this fear appeal?
Specifically, your 600-750 word essay should assess the four components of a fear appeal in evaluating the ad’s effectiveness (i.e. severity of threat, probability of occurrence, efficacy of
coping response, and ability to enact a solution). Your essay should include clear definitions of the components of a fear appeal, examples from the advertisement that illustrate (or do not
illustrate) each fear appeal component, and references to the course textbook and discussions on the topic. Your essay should be professionally structured and written according to the rubric
provided below.
Essay Grading Rubric [30 points]
Introduction
• Includes a clear preview of the argument of the essay and main points for whether the ad is an effective fear appeal.
• Defines any course concepts that may be referenced Body
• Main points clearly stated, developed, and integrated into the broader direction/argument of the essay.
• Includes clear definitions of fear appeal components and examples from the ad to illustrate main points.
• References material support from class discussions and the Borchers (2012) textbook.
5 points
15 points
Conclusion
• Reviews direction/argument of the essay and main points.
5 points
Mechanics
• In-text citations, additional sources cited in APA style
• Professional spelling, grammar, and punctuation
• Double-spaced, 1” margins, 12-point, Times NR font, 600-750
words
• Include word count with essay
5 points