MKT250 Lynn University H&M Marketing Plan Presentation

There are two components to the Checkpoint Assignment . First the actual research paper is to be completed and submitted to Canvas.
The second component is an accompanying oral presentation. The oral presentation is a summary or overview of you findings. You may construct the oral presentation multiple ways. Create a Keynote or PowerPoint presentation, add voice-over explaining each slide. Create a Keynote or PowerPoint presentation and use Explain Everything app to place a small video clip into each slide, or simply video the summation using your iPad.
For the Final Project, you are able to choose which scenario and process to research. Review Scenario 1 and Scenario 2.
Scenario 1:
You (an entrepreneur), have come up with an innovative new product you wish to market. The product can be a consumer or organizational good or service (therefore, either a B2C(business to consumers) or B2B(business to business product).
You will be required to document the development process of your new product, and develop a marketing plan for it to become commercially available.
Scenario 2:
You are a brand/product manager, hired to develop a new product line or brand extension for the company’s top-performing product (Note: student chooses the company and brand/product). Based on the company’s mission and goals, status in the market, current target market, and brand power, develops a marketing plan for the new product/brand extension.
Citing
Your statements and findings must not only be clearly stated and logical but also supported by your research (with cited sources of information). Furthermore, all facts (other than common knowledge) must be cited in the text or body of the report and the informational source listed in the References. A fact is more than just a number (e.g., statistic) but also a definitive/specific point, statement or information unknown to others. Facts and informational sources should include of course the organization, its retailers, and competitors, current and potential customers.
The document should be formatted according to the latest APA standards.
Times New Roman
Font Size 12
Double-Spaced
1″ margins all around
Page minimum 9page to 11page
Written in narrative, 3rd-Person format, free of colloquial (casual) lingo.
Tables and Charts
Tables and figures are likely to be useful for this assignment. These should be placed in the Appendix (with a title for each one) and discussed in the appropriate section. When these are discussed, reference them in the text or body of your report, e.g., See the Appendix Table (title/name).
General Tips
Bullet-points are allowed, but should comprise a small portion of the entire document.
Direct quotes must be appropriately cited.
Resources
Determining successful market research findings and developing a market assessment and analysis report will take research. The following sources are suggestion. Please note you may also refer to the Research Help from the Library located on the Info tab located within iTunes U.
The course multi-touch textbook
Internet
Personal Interview
Lynn University Library Databases
Outline Format
Cover Page
Table of Contents
Executive Summary
Company Description/Introduction
Strategic Plan
Mission
Goals
Core Competences/Competitive Advantage(s)
Industry Analysis
Industry Trends
Competitors Analysis
Market Analysis
Market Trends
Target Market Analysis
Demographic Profile
Psychographic Profile
SWOT Analysis
Analysis of Internal Strengths and Weaknesses
Analysis of External Opportunities and Threats
Marketing Mix Strategy
Product/Brand Strategy
Product/Brand Positioning
Points of Difference
Pricing Strategy
Promotional Mix
Integrated Marketing Communications
Distribution (Place) Strategy
Financial Data & Projections
Implementation Plan
Evaluation of Marketing Activities
Conclusion
References
Appendix Pages
* The SWOT Analysis and the Marketing Mix Strategy represent the checkpoint assignment. The entirety of the marketing plan represents the Final Project.

“Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results.”