JWI518 Jack Welch Management Institute Week 6 Marketing Plan Presentation

I HAVE ATTACHED PREVIOUS SLIDE SOMYOU KNOW MY TOOIC AND COMPANY!!
PLEASE ALSO USE THE TEMPLATE ATTACHED

Marketing Plan
Marketing Plan Week 6 Slide Drafts
(Due by Sunday, midnight of your time zone in Week 6)
Week 6 Instructions:
Download and save this Template: Week 6 Draft Slides
Draft the following Slides this Week:
B2C or B2B Target Markets (B2C slides 7-12; B2B slides 13-17). What markets are currently targeted?
What approach is being taken (undifferentiated, differentiated, concentrated, or micromarketing)?
What is recommended (support your recommendation with research)?
Competitive and SWOT Analysis (Slides 18 and 19)
Who are 2 of your major competitors? Be sure to address pricing, features, and benefits.
Compare your product/service to major competitors
Suggestion: use the table included in the Marketing Plan PowerPoint Template and include your competitive analysis information

Week 8 Instructions:
Download and save this Template: Week 8 Draft Slides
Draft the following Slides this Week:
Value Proposition (Slide 21)
Why would a customer buy it?
What is the value that it delivers?
Create a 2 to 3 sentence value proposition statement encompassing information above. This statement is used for marketing messaging campaigns.
Use the Value Pyramid image from the Harvard Business Review article “The Elements of Value”
Marketing Promotion (Slide 22)
List promotion ideas that support marketing objective(s)
Use a combination of traditional and digital marketing tools
Which tools will be used to deliver promotion initiatives?
Align promotion initiatives to appropriate target markets
Which initiatives should be included in each stage of the Product Life Cycle?
Marketing Budget; allocate appropriate funding to both traditional media (slide 23) and digital media (slide 24)
YOU SHOULD LABEL EACH FILE WEEK 6 and WEEK 8″¦there should be at least two sides in each file sent over!!

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Attachments
20190527183213jwi518__assignment_3_1186 (189 kB)
20190527183223jwi_518_slide_drafts_week_8_1186 (710 kB)
20190527183813jwi_518_slide_drafts_week_6_1186 (842 kB)
20190527184038week4marekting (691 kB)

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