Student Full Name: ________________________________________________ English Name: ____________________

Student Identification Number: _____________________________________

Course code: HTM 486

Type of Exam: Case Study

Course Title: Business Planning Project 1

Instructor(s): Dr. Kayhan Tajeddini

Deadline: August 5th, 2021 at 11.00 p.m.

Number of pages: 3 (includes cover and blank pages)

Instructions:

· Communicating with other students is not tolerated

· Study the questions and allocate your time carefully

· Write clearly and in full sentences

Weighting: 40%

Marks ______ / 60 = ______ %

IMPORTANT INFORMATION for student

USE THIS EXAM PAPER TO WRITE AND SUBMIT COURSEWORK EXAM

Acknowledgement: By submitting this Coursework Exam the Student Confirm…

a) to have read the Rules and Regulations for Coursework and Assessment Guidelines

b) to have completed the Coursework Exam according to Academic Rules and Regulations

c) to have Not Copy from Sources, and have included and attached List of All References used

AVOID PLAGIARISM: Check the Coursework and clearly Acknowledged All References and Sources used. Failure to mentioned Sources used is Plagiarism. All acts of Plagiarism in coursework will be Noted and Recorded with Zero (0) Mark or Course Failure. Check Your Work – use online Plagiarism Checker – www.Plagtracker.com

REFERENCES LIST: Use familiar Referencing Styles e.g., APA, MLA, or Harvard. Provide In-Text-Citation of Sources within the Answer to each Question. Provide Full List of References as the Last Page of Exam Paper (the references will include Names of Authors with Textbooks Titles; Name of Journals, Weblinks)

YOUR ANSWER: Read the attached case study and then answer the five questions below. Type your answers directly into the document. Be as detailed and specific as possible, use relevant facts from the case and theories in class to support your answers. Merely summarizing cases, methods or frameworks is not sufficient. The logic of your argument should be clear, compelling and reflect a sound understanding and thoughtful analysis of the case.

ARRANGE YOUR ANSWERS: Use below instruction to Write and Arrange your Answers to Questions

? First Line – Write the Question Nos (e.g., Question No. 1)

? Second Line – Write the Full Question Text in CAPITAL LETTERS (use Blue Color)

? Fourth Line – Start writing the Answer to the Question

The standard answer to each question can be about one page long – to enable you demonstrate serious logical arguments of the topic, and cover the mixture of analysis, examples, cases, tables, graphs etc.

TEXT FORMATS: The required Text Formatting Styles for Coursework are stated below:

a) Font-Text: Use CALIBRI as only Font-Text Style to write answers / coursework

b) Font-Size: Use 12 Point as main Font-Size to write answers / coursework

c) LINE Spacing: Use 1.15 Point between Lines of Text within a Paragraph

d) TABLES: Use 9 Point for Text and Numbers inside Tables / Graphs / Pictures / Diagrams

SUBMIT COURSEWORK: Submit Completed Coursework Exams per: Online Platform

(1) Online Assignment Submission – E-learning Online.

Submit the Exam in One File Attachment, use Your Name and Course Name to Save the Exam File.

The deadline is August 5th, 2021 at 11.00 p.m. Any submissions after the deadline is not acceptable.

Please do not send any email to me for any excuse or any delay.

QUESTIONS (20 points each)

1. If Ruth Handler had pitched you her idea for the Barbie doll, would you have invested in her business? Which are its strengths, which its weaknesses? ?

2. How did Ruth come up with the idea for the Barbie doll? What was her process for being imaginative? ?

3. Which were the biggest challenges to making Ruth vision a reality? How could she have managed some of these risks?

4. Explore how entrepreneurs imagine an opportunity defined as a “future situation which is deemed desirable and feasible”.

5. Describe and analyze the process of entrepreneurial imagination from conception of an idea to pursuing it entrepreneurially, with the vocabulary introduced by Tina Seelig in her framework, the “Invention Cycle”.

Good Luck!

Kayhan Tajeddini

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