HMD259 UNLV Ch 8 Market Segmentation Targeting and Positioning Questions

You need to read 6 files that I attached first and then please answer follow questions.
Answers are expected to be written in full sentences and be thoughtful.
You are to type your responses underneath each question in this document. Please make sure there is a space between the question, your response, and the next question.
you don’t need to write cover page for this assignment.
before answering the question, please read carefully all of the 6 files.
just need short two or three paragraphs for each question.
thank you
Please answer the following questions completely.
Chapters 8-10
Question 1 (10 points) (Chapter 8)
Explain the process of market segmentation, market targeting, and market positioning.
Question 2 (10 points) (Chapter 9)
Use a product from the hospitality or travel industries to explain the following terms (provide an example in your explanation): a) facilitating product; b) supporting product; c) augmented product.

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Attachments
20190528075545chapter_08_notes (51 kB)
20190528075551chapter_08_segmentation (2 MB)
20190528075552chapter_09_notes (49 kB)
20190528075558chapter_09_products (2 MB)

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