Current e-commerce businesses: 
https://almatar.com
Know the business?
Explain the design of the system?
Explain the current business e-commerce features?

Explain the business e-commerce process?
College of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project
(Part A)
Second Semester 2023-2024
Submission: Thursday, Feb, 22nd 2024 = 15 Marks
Requirement:
In this project, you are required to evaluate one of the websites below based on what you learn
from this course and your perspective. The evaluation will cover the different aspects of Ecommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
situation.
Current e-commerce businesses:
https://almatar.com
The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business (7 marks) Each poin worth 0.7 mark
1. What is the business?
(Introduce the e-commerce business you have chosen).
2. What is the idea?
(Provide an overview of the business idea & The visioning process).
3. What are the type of products and/or services provided?
(Explain the products and services does the online store provide such as customer service,
exchange and return, delivery, and payment options).
4. Explain the business statement, business vision and business objective.
5. Where is the money?
(Explain the company’s business model and the revenue model. Give a general idea of how
the business generates revenues)
6. Who and where is the target audience?
(Explain demographics, lifestyle, consumption patterns, etc.).
7. Characterize the marketplace
(Research the market and give an idea about the size, growth, demographics, structure,
competition).
8. Describe the content of the business website
9. Conduct a SWOT analysis for the business
(Provide 3 points each)
10. Develop an e-commerce presence map.
(For example: website, email … etc. What activities does the company use these platforms
for? (E.g., marketing, customer service, news…etc.).
2. Explain the design of the system (4 marks)
Explain in detail the design of the system (business objectives, system functionality, information
provided)
Business Objective
System Functionality
Information provided
Ex: Display goods
Digital Catalog
Dynamic text and graphics catalog
• What can be improved or added into the system design?
3. Explain the current business e-commerce features (2 mark)
What are the current website features? And what types of these features can be annoying to
customers? Provide pictures.
(What can you do to improve the current features on the website?)
https://almatar.com/
4. Explain the business e-commerce process (2 marks)
Explain in detail all the steps from the time user enters the website until the final user buys a
product.
(What can be improved in the process?)

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