BUS330 – Business Analytics Unit 2 Assignment: Professional Email

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Due Date: 11:59 pm EST Sunday of Unit 2 Points: 100 Overview: In this assignment, you will apply business writing concepts from the required reading articles to create a professional email about the selection of a product. Refer to the articles from your Readings and Resources section to assist you in writing your email. Instructions: Write a professional email to your instructor explaining which of the three data platforms you will use for data visualization within the course:

• Excel

• R

• Tableau

The email should include a professional opening introducing the reader to the purpose of the email. The email should end with a professional closing which includes any follow-ups or recommendations. The body of the email should include the following key elements:

• Persuade the reader as to why you chose the data platform that you did.

o The chosen platform should be clearly conveyed to the reader using appropriate explanations and facts.

• Keep it brief by cutting down your words.

o Do not exceed three paragraphs in length.

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• Keep your audience in mind (audience-centric writing) by writing an appropriate email that uses a formal tone and avoids slang words.

• Write using an active voice.

Please upload your assignment as a Word document in Blackboard. An actual email should not be sent to your instructor. Requirements:

• At least two paragraphs and no more than 3 paragraphs in length. • Submit a Word document in APA format. • Resources are not required.

Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.

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Evaluation Rubric for Unit 2 Assignment

CRITERIA Deficient Needs Improvement

Proficient Exemplary

0-8 Points 9-11 Points 12-13 Points 14-15 Points Professional Opening

Introduction and purpose of email is not clear.

Introduction and purpose of email is somewhat clear.

Introduction and purpose of email is mostly clear.

Introduction and purpose of email is clear.

Persuasive Writing for Platform Chosen

Email does not persuade the reader as to why the specific platform was chosen. No explanations or facts are used.

Email somewhat persuades the reader as to why the specific platform was chosen. More explanations or facts need to be used.

Email mostly persuades the reader as to why the specific platform was chosen. More explanations or facts need to be used.

Email is persuasive to the reader as to why the specific platform was chosen. Appropriate explanations and facts are used.

Appropriate Tone

Tone is informal and not appropriate for audience; many slang words were used.

Tone is somewhat formal and appropriate for audience; some slang words were used.

Tone is fairly formal and appropriate for audience; a few slang words were used.

Tone is formal and appropriate for audience; no slang words were used.

Active Voice Active voice is not used.

Active voice is somewhat used.

Active voice is mostly used.

Active voice is used.

Professional Closing

No closing included or closing does not include follow-up and/or recommendatio ns.

Closing somewhat includes follow- up and/or recommendatio ns.

Closing mostly includes follow- up and/or recommendatio ns.

Closing includes follow- up and/or recommendatio ns.

Length More than three paragraphs or

n/a n/a At least two paragraphs.