Assignment 4: Industry and Company Analysis (Weight: 25%) Due by Sunday, Midnight of Week 9

Your Assignment Next month, you will be meeting with a group of investors to discuss the possibility of a capital investment in your current company (or a company of interest) to significantly expand operations. The company’s Board of Directors will also attend the meeting. To prepare for your presentation to these decision-makers and stakeholders, you need to conduct a thorough and honest evaluation of your company and its products or services.

Instructions

Write a paper of 5 to 7 pages in which you address the topics below. To create the structure – sections and subsections – of your paper, we recommend you to use the Sample Outline provided at the end of these Instructions. You should refer to the course content and show that you have used online resources to gather both quantitative and qualitative information related to your company.

1. Describe your company and its major products or services, using terms and concepts learned in

this course. Include the following:

a. Market sector and industry b. Market structure—pure competition, monopoly, monopsony, or oligopoly c. Major products and/or services

2. Describe the economic environment in which your company is doing business, using terms and concepts learned in this course. Include the following:

a. Elasticity and the factors that affect product or service supply and demand

b. Other relevant economic characteristics, such as utility, type of good, etc. c. Non-economic forces that impact sales and profitability, such as weather,

business cycles, technology releases, or regulations

3. Evaluate your company’s short-term and long-term economic outlook. Include the following: a. Using GUIDES, choose one macroeconomic indicator that poses an external concern

or points to an area of risk. Explain its implications.
b. Using GUIDES, choose one macroeconomic indicator that provides reassurance or points to future growth. Explain its implications.

c. What type of outlook can investors expect over the short-term (5- 7 years)? Specify any major favorable or unfavorable elements from your research.

d. What type of outlook can investors expect over the long-term (8+ years)? Specify any major favorable or unfavorable elements from your research.

Professional Formatting Requirements

• Typed, double-spaced, professional font (size 10-12), include headings and subheadings, with one-inch margins on all sides

• Include a Cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date

• Include an Abstract: a short summary of your paper that readers can use as an overview

• Utilize the Sample Outline provided on the next page, or create one of your own that mirrors the grading Rubric’s deliverables

• Tables or graphs are encouraged as appropriate and can be embedded within the body of your paper or added in an Appendix

• Include a References page that enables the reader to locate original sources. Application and analysis of course materials and resources are expected, and additional research is welcome

• The Cover page and References page are not included in the required length