What resonated with you from the 2023 Trends Report? What are you excited about? Scared of? Please share your reflection and thoughts in 2-3 short paragraphs.
Your guide to the future of social marketing, commerce, and customer service Adapting to Endure
A defining moment in business gives social media marketers the opportunity to cement their worth
Toward the end of last year, pandemic restrictions finally started easing
up and markets were booming. As we lurch into 2023, things look much
more delicate. A looming recession, mounting inflation, declining
consumer spending, and workforce reductions across major business
sectors have made things precarious for businesses of all sizes.
Despite this uncertainty, many social media marketers find themselves
in a position of relative security—they’re getting larger slices of the overall marketing budget and more agency over their work. After more than
a decade of growing pains, social media marketing has finally matured
as a profession.
In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver, and
think about the long-term impact of their short-term actions. Those
who do will cement their worth once and for all.
We hope our 2023 social media trends report serves you well in
the midst of a defining year.
About the Survey
Research Methods
10,643 respondents
This report is based on a survey of 10,643
Our primary data has been supplemented
marketers conducted in July 2022.
by secondary research from The Harvard
109 countries / 11+ industries