communication channels – https://youtu.be/A1HJ-PZUnmk?si=JSNzcIscbH4kBUe_
Writing
Workshop:
What is Good Writing?
Digital Communication Strategies
Dr. Tatia Jacobson Jordan, Professor of Practice
Communication
Channels
Feedback
• Plan
• Control
• Cues
• Tone
• Restrictions: Geography, timeshifted consumption,
Equipment
The three step writing
process –Step 1
Step 1: Plan
Analyze audience and purpose
Choose Medium (Oral vs. Written)
Choose Communication Channel
The three step writing
process –Step 2
Step 2: Write
•
Positive, other-oriented
•
Conversational tone, but not informal
•
Create your message with good writing
The three step writing
process –Step 3
Step 3: Complete
• Revise and Edit
• Produce using design elements
• Proofread
• Distribute
Application: Digital
Tools for
Communication
Emails:
• Frontloaded
• Conversational but formal
• Short sentences; short
paragraphs
• Bulleted lists
• No block text
Example:
Basic Rules for
Routine/ Neutral
Messages
• Be clear
• Be specific
• Frontload your request
• Create Goodwill
Basic Rules for
Positive
Messages
• State the good news immediately!
• Do not bury good news in details.
• Frontload your message.
Basic Rules for
Negative
Messages
Regardless of your approach, “your job is to deliver
news that you anticipate will be unwelcome,
unwanted, and possibly dismissed.”
1.Seven goals when delivering negative news:
1. Be clear and concise in order to not require
additional clarification.
2. Help the receiver understand and accept
the news.
3. Maintain trust and respect for the business
or organization and for the receiver.
4. Maintain the relationship, even if a formal
association is being terminated.
5. Reduce the anxiety associated with the
negative news to increase comprehension.
6. Achieve the designated business outcome.
Basic Rules for
Negative
Messages
Presenting Negative News in Writing
Four Main Parts to Negative News Messages:
1. Buffer or cushion
2. Explanation
3. Negative News
4. Create Goodwill

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