Stategic Plan 2020
Due Tuesday by 11:59pm

Points 100

Submitting a file upload

Available Aug 27 at 12am – Sep 8 at 11:59pm 13 days

Develop a strategy on how to effectively capture the most completed responses from current business owners. You will be given a survey link and a unique identifier to give to your participants so you can receive credit for their participation. This is a competition among your classmates. The survey administration will last 2 weeks. Results will be updated after the first week for which you will need to assess your current strategy and make any relevant implementation changes. After the survey closes, the final results will be distributed. Prizes for the students strategically collecting the most survey responses will be given.

The assignment is a written paper to be uploaded prior to the deadline date. Minimum of 1,500 words, Times New Roman 12pt font, single-spaced, 1-inch margins.

Papers should be professionally constructed, guide the reader with proper use of headings and sections, incorporate relevant content material from the course, and adequately address all relevant areas of proper strategic planning.

Some topics to consider for inclusion:

ANALYSIS

· Vision, Mission, Values

· Internal Analysis

· External Analysis

FORMULATION

· Corporate – where to compete?

· Business – how to compete?

· Functional – how to implement?

IMPLEMENTATION

· Structure, culture, control – how the work gets done.

· Potential ethical concerns

SCENARIO PLANNING

· What ifs and planned strategic responses

Rubric

Written Presentation Rubric

Written Presentation Rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning Outcome Content

30.0 pts

Exceptionally well- presented and argued; ideas are detailed, well- developed, supported with specific evidence & facts, as well as examples and specific details.

18.0 pts

Well-presented and argued; ideas are detailed, developed and supported with evidence and details, mostly specific.

12.0 pts

Content is sound and solid; ideas are present but not particularly developed or supported; some evidence, but usually of a generalized nature.

0.0 pts

Central idea/purpose is not present and/or content is not sound

30.0 pts

This criterion is linked to a Learning Outcome Style & Adherence to Guidelines

20.0 pts

Paper is well written and clear using standard English characterized by elements of a strong writing style. Meets/exceeds minimum standards of content and formatting.

12.0 pts

Paper shows above average writing style and clarity. Meets minimum standards of content and formatting.

8.0 pts

Paper shows an average or casual writing style. Some formatting errors and/or does not meet minimum standards of content

0.0 pts

Paper shows a below average or poor writing style based on appropriate standard English. Multiple/major formatting errors and/or does not meet minimum content requirements.

20.0 pts

This criterion is linked to a Learning Outcome Structure & Organization

10.0 pts

Structure of the paper is well-organized and readable. Ideas flow in a logical sequence. Concepts are cohesive and writing stands together.

6.0 pts

Paper is organized for the most part. Ideas are arranged logically and usually linked clearly from paragraph to paragraph connecting to the central purpose. Includes required components for the most part.

4.0 pts

Structure is present but inconsistently executed; some material is out of place and/or disrupts proper flow

0.0 pts

Little or no structure present. Paper is frequently confusing to the reader because of lack of organization.

10.0 pts

This criterion is linked to a Learning Outcome Language

10.0 pts

Mostly free of problems in vocabulary, grammar, punctuation, spelling, and usage.

6.0 pts

Mostly free of serious problems in vocabulary, grammar, punctuation, spelling, and usage.

4.0 pts

Isolated problems with vocabulary, grammar, punctuation, spelling, and/or usage sometimes confuse reader.

0.0 pts

Frequent problems with vocabulary, grammar, punctuation, spelling, and usage confuse reader and detract from credibility.

10.0 pts

This criterion is linked to a Learning Outcome Critical Thinking

30.0 pts

Paper greatly demonstrates ability to apply the course material written about in the materials to real life situations. Examples are exhaustively explored and presented.

18.0 pts

Paper meets the minimum requirement for the assignment regarding content, but lacks some integration of course material application.

12.0 pts

Paper does not integrate course concepts appropriately or convey knowledge and/or application of the material in a real-life context.

0.0 pts

Paper does not demonstrate application to real life contexts. Paper is largely devoid of course knowledge and/or application to examples.

30.0 pts

Total Points: 100.0