BUS336 Ashford Hoovers Marketing Strategy and Buyer Behavior Questions

1. Visit and explore the website for Hoovers (Links to an external site.)Links to an external site.,paying special attention to the “About Us” and “Products” tabs.Investigate the different options for competitive and market analysisprovided. How can these online tools best be utilized by marketingresearchers and analysts? Provide specific examples. What limitationsapply?
2. After reading the article, “How Goya Became one of America’s Fastest-Growing Food Companies (Links to an external site.)Links to an external site.,”discuss the marketing strategy this organization implemented in orderto successfully gain market share in a non-Latino market. Consideraddressing these questions:
What tactics were used?
How did they apply consumer buyer behavior theories?
How did this organization address cross-cultural issues in its marketing strategy?

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