BUS317 Ashford Impact Of Targeting Technology On Advertising Markets

1. We encounter advertising on a daily basis. Yet, many of us rarelystop to consider what it is and how it impacts our views. For thisdiscussion, read Chapters 1 and 2 of your textbook and address thefollowing:
Define advertising in your own words.
Use either Print Screen or the Snipping Tool on your computer tocopy and paste at least one example of an advertisement that hasinfluenced your view as a consumer one example of anadvertisement that has influenced your view as a consumer of thatorganization. Explain how it demonstrates the impact of advertising on acompany’s competitive advantage. (Remember to create a reference entryand cite the source for the advertisement you select.)
Use either Print Screen or the Snipping Tool on your computer to copy and paste at least one example of an advertisementthat might be considered to have a negative impact on society. Explainthe ethical considerations of this advertisement and the kinds of socialcriticisms that might result. (Remember to create a reference entry andcite the source for the advertisement you select.)
Post your examples to the discussion forum below. Your initial postmust be a minimum of 300 words, and be supported by your text and atleast one professional or academic source. Your post must also beorganized using APA style headings.
2. Every industry or profession is subject to a certain set of ethicaland legal responsibilities, and advertising is no exception. Use theAshford University Library to find one scholarly article that discussesone of the specific ethical and/or legal responsibilities of theadvertiser. Then, search the web for an example of an advertisement oradvertising campaign that reflects this responsibility, and discuss theextent to which meeting this ethical and/or legal responsibility allowsthe advertiser to avoid social criticisms. Provide the URL link to theadvertisement you have discussed.
Your initial post must be a minimum of 300 words and be supported byyour text and at least one professional or academic source. Your postmust also be organized using APA style headings as outlined in the Ashford Writing Center.
Textbook: Weigold, M. F. & Arens, W. F. (2018). M: Advertising (3rd ed.). Retrieved from https://redshelf.com/

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